Our 100% pure Hawaiian Noni Juice is made from Noni (Morinda citrifolia) fruit grown in the nutrient-rich, volcanic soil of Hawaii's Big Island. To lock-in the most nutrition imaginable, we bottle the noni juice right on the farm where the fruit was grown! When compared to other noni juices, ViJuvenate's fresh Hawaiian Noni Juice has a light, mild taste. Take 1 to 3 ounces per day, a half-hour before a meal; mix with your favorite grape, citrus or cranberry juice.